RADIO MIRCHI * INDIAN MATCHBOXES

This brief was a pitch for Radio Mirchi. Radio Mirchi is the No 1 Indian Radio brand, with 32 stations in 14 states, and it broadcasts in major languages such as Hindi, Punjabi, Bangla, Malayalam, Andhra and Tamil to name a few. Khushi-ness was the main concept. For a person from the subcontinent, there are many small things that can bring a smile to your face, and these things are uniquely Southeast Asian. The attempt here was to bring together a comprehensive list of there different interpretations of Khushi-ness, ranging from A-Z. Thus trying to form a simple vocabulary of Khushi-ness. This can be leveraged across mediums like MUPI's, posters, internal communications, and as show below postcard designs. Agency: Fortune Promoseven, Dubai This project is copyrighted by the agency 2012

RADIO MIRCH
INDIAN MATCHBOXES

and these things are uniquely Southeast Asian. The attempt here was to bring together a comprehensive list of there different interpretations of Khushi-ness, ranging from A-Z. Thus trying to form a simple vocabulary of Khushi-ness. and as show below postcard designs.

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